The Commercial View

January 20, 2020

Why ‘research’​ leads marketers astray

Forrester just released a new report called How Customer Experience Drives Business Growth, 2019. In a nutshell, the study claims to be able to calculate the financial […]
September 15, 2019

Meet Wiemer Snijders and his diet of evidence-based marketing

Interview published in Research World by Jack Miles (editor Research World, UK) Wiemer is the editor of the book ‘Eat Your Greens’. The book is a […]
June 15, 2019

Een waarheid als een koe: evidence based marketing volgens Wiemer Snijders

12 juni 2019 Hoe verkoop je meer producten, aan meer mensen, voor meer geld? Dat is de vraag die Wiemer Snijders zich stelde toen hij professionele […]
May 13, 2019

Read and learn with the mind of the Fox

It’s impossible to keep up with the loads of articles and posts passing by on your newsletters and social media feeds. What do you pick out […]