Segmentation is one of those self-evident marketing instruments: just about any brand has it in its toolbox. Last year, segmenting (and consequently, narrow targeting) was suddenly […]
There is a new buzz phrase in the boardroom, and it is ‘purposeful positioning’. Purposeful positioning is a perfect example of how some people just can’t […]
7 april 2015 | Marketingonline.nl | door Wiemer Snijders Een schoolvoorbeeld van branding met lessen voor marketeers. Irritant mannetje Onlangs vertelde iemand me dat ik mezelf […]