In my previous blog I showed two simple yet powerful tools to visualise data. The first one was getting rid of your distractions. This is always good advice. The second […]
Some marketing activities are so engrained in the system that any sceptical inquiry is considered sacrilegious. Segmentation is such an activity. So is tracking NPS. Anyone […]
Input from marketing intelligence can be incredible valuable, but it will never tell you wrong from right. We tend to hide this uncertainty and turn shades […]