Insites Consulting lanceerde onlangs Brand Religions; een inventarisatie van de verschillende marketing doctrines die de afgelopen decennia hebben gedomineerd. De term ‘Brand Religions’ is treffend gekozen: […]
Today, most brands measure most of their commercial efforts. Most of these measurements end up in dashboards or reports. Dashboards are usually straightforward and do what […]
The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with […]
Het is verleidelijk te denken dat de weg van meten naar fact based decision making vanzelfsprekend is. Meten is weten, toch? Maar zo eenvoudig werkt het […]
