Discussions about the contribution of marketing research to the broader business are as old as the discipline itself. The sentiment in these discussions is usually the […]
In the last couple of weeks, the blogosphere has exploded with brands and self-acclaimed experts giving advice how to deal with the corona crisis. One of […]
Fact based marketing is het geheel van cijfers uit marktonderzoek, online advertising en customer databases en zou het werk van de marketeer makkelijker moet maken. Maar […]
Data and metrics are more important than ever for commercial decision making. But some areas within the field decrease marketing effectiveness. It’s time to rethink how […]