How clients have created, captured & sustained value
We research pricing vs competitors for a leading dry goods brand to find high latent brand loyalty and identify appropriate pricing strategies and tactics for different pack segments.
Commercial Works Price and Value workshops for a major grocery chilled cabinet brand reorientate and align the Sales, Marketing and Finance perspectives on price, its vital importance to the business, build confidence in the value they bring to market and the price they charge to lay the table for increased profitability.
Simple price trade-off research for a global produce brand demonstrates price sensitivity in a variety of markets so that the client can take a more cautious (and profitable) approach to price reduction with facts in support
Pack-price programme helps a leading beverage brand grow EBIT by 5%, beating Sales and Profit budget in the year of implementation, underpinning profitability for future.
Depth value and price research directs price restructure which increases revenue by 14% and transforms profitability at holiday provider.
Chilled cabinet brand optimises promotions and redeploys 20% of price promotion funds to brand development.
We researched and analysed consumers' memory structures for a client in the travel industry. This led to a more simple, focused and efficient campaign development process.
Packaged grocery client grows EBIT by 20% by reshaping promotion conduct
Foodservice company develops new portfolio strategy for their private labels to significantly increase their PL scale and profitaibility
We guided one of the leading retailers in the Netherlands with switching from a fuzzy lifestyle segmentation to a down to earth segmentation that helped location managers optimizing their stores.
We supported the alignment of a research team and product management at a large airline that struggled with making tangible impact with marketing intelligence input.
Repositioning of a retail bank for intermediaries. This led to a more recognizable and distinctive brand and a 10% increase in profits.
Due to a shift in business strategy, we were asked to reposition a retail banking brand so it would be better aligned to its target group, their needs and the bank’s new proposition and services.
We developed a brand portfolio strategy focused on intermediary mortgage lenders. The result was a significant reduction of marketing costs and an improved market share (in a declining market).
Spirits brand exits downward promotion cycle and increases profits by 35%.