We help create, capture and sustain value
We are a consulting firm that supports clients through research, analysis and coaching to develop effective, evidence-based marketing and commercial strategies to grow their brands.
We keep it simple.
We live with the need to balance volume and profitability, the short and long game, every day. We bring an outside-in perspective to create, capture and sustain value so that you can expand your choices for better and more sustainable commercial success.
What we do
Areas in which we support our clients
Direction
Diagnose true challenges
Identify key users, now and in the future Routes to the consumer – channels and customers Achievable goals, building commercial resilience
Execution
Plans and Tactics
Mental and physical availability Design, visibility & reach Effective delivery Revenue management Pack-price architecture Price & promotions optimisationCapabilities
Customised coaching
Brand growth & buyer behaviour Value and Price, the key to profit growth Selling Commercial conduct –how to capture and sustain value for the business Brand analytics Key customer and intermediary management Seminars | Workshops | Work-with | CoachingResearch
Intelligence & Insight
Relative Value and Price diagnostics Category dynamics Brand tracking – buyer behaviour, usage, distinctive assets, mental availability Continuous data (scan and panel) Ad hoc surveys with global reach