We help clients to sell more, profitably, and keep it that way

The Commercial Works is a consulting partnership. Our focus is on understanding Buyer Behaviour, how it applies in your Market and Category and leveraging it for profitable growth.

Our Focus

Understand Buyer Behaviour

The patterns of choice and what they mean for profitable growth.

Understand your market situation

Bring outside eyes: where you are, what’s working, what needs attention.

Action for Growth

Within the reality of your commercial world.

Who We Are

A team that brings decades of experience in consumer goods and services as managers and consultants.

Our focus is on building capability and problem-solving, working with clients so that development is well-established to continue benefiting the business.

Client Work

Our client work ranges over classical consumer goods – fresh and packaged food, beverage of every sort, non-foods, personal and home care, insurance, banks, fashion, travel, confectionery, snack and convenience foods and industrial services.

“They elaborate passionately on why loyalty programmes don’t work as intended.”

Suzanne van Kordelaar, Head of Internal Communications, ABN AMRO

The Book

Eat Your Greens is a collection of essays from 36 contemporary thought leaders in Marketing from Bob Hoffman to Byron Sharp, Rory Sutherland to Mark Ritson.

Wiemer corralled them together with a simple question: What do brand owners and managers need to do to grow profitably? This is the result.

The Wheel of Growth:

Drive Choice > Deliver and Capture Value > Grow Profitably

If you want to know more about how this simple, evidence-based tool can help your business, please get in touch.

‘Be well-known, be easy to find and buy, be thought worth it’ was originally coined by Andrew Ehrenberg. The concepts of Mental Availability and Physical Availability were identified by Byron Sharp and colleagues at The Ehrenberg-Bass Institute.