July 27, 2017
Published by Wiemer Snijders at July 27, 2017
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Marketing is out of touch with reality. How can we fix it?

The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with […]
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January 12, 2016
Published by Wiemer Snijders at January 12, 2016
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When purpose becomes a problem

There is a new buzz phrase in the boardroom, and it is ‘purposeful positioning’. Purposeful positioning is a perfect example of how some people just can’t […]
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November 25, 2013
Published by Wiemer Snijders at November 25, 2013
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Innovation & You: the pay-off that won’t pay off

21 november 2013 | MarketingTribune | door Wiemer Snijders Met een originele en goed uitgevoerde pr-campagne lanceerde Philips onlangs zijn nieuwe logo en slogan. Philips is […]
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March 15, 2013
Published by Wiemer Snijders at March 15, 2013
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Dreams of Differentiation: Why Setting Yourself Apart Will Set You Back

15 maart 2013 | door Wiemer Snijders Differentiation is supposed to be ‘the cornerstone of marketing’ and vital for your brand’s success. This presentation will show […]
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