At this day and age, we measure lots of things to facilitate decision making. In principle, this is better than not measuring; however, the translation from […]
‘Goudeerlijk Boerenmaisbrood’ van Jumbo won onlangs het Gouden Windei, de prijs voor het meest misleidende product van het jaar. Voor wie het gemist heeft: de naam […]
Philip Kotler is by many regarded as the ‘founding father’ of marketing. The key concept in the Kotlerian school is differentiation. Although the empirical evidence that […]
