The Commercial View

July 27, 2017
http://www.fubiz.net/wp-content/uploads/2015/07/fred-eerdekens-01-900x598.jpg

Marketing is out of touch with reality. How can we fix it?

The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with […]
January 30, 2016
feather

May the force be with you

It’s the year 1615. Imagine a man living in England. The chances are that he works as a farmer or so-called ‘husbandman’ and rents a little […]
January 12, 2016
Keep-it-simple-book

When purpose becomes a problem

There is a new buzz phrase in the boardroom, and it is ‘purposeful positioning’. Purposeful positioning is a perfect example of how some people just can’t […]
April 13, 2015

TNT doet werkelijk alles goed in campagne ‘The People Network’

7 april 2015 | Marketingonline.nl | door Wiemer Snijders Een schoolvoorbeeld van branding met lessen voor marketeers. Irritant mannetje Onlangs vertelde iemand me dat ik mezelf […]