February 19, 2020

Data driven marketing: how to avoid the dead-end roads

Data and metrics are more important than ever for commercial decision making. But some areas within the field decrease marketing effectiveness. It’s time to rethink how […]
January 20, 2020

Why ‘research’​ leads marketers astray

Forrester just released a new report called How Customer Experience Drives Business Growth, 2019. In a nutshell, the study claims to be able to calculate the financial […]
September 15, 2019

Meet Wiemer Snijders and his diet of evidence-based marketing

Interview published in Research World by Jack Miles (editor Research World, UK) Wiemer is the editor of the book ‘Eat Your Greens’. The book is a […]
May 13, 2019

Read and learn with the mind of the Fox

It’s impossible to keep up with the loads of articles and posts passing by on your newsletters and social media feeds. What do you pick out […]