English

Back in the old days, when data was scarce, information was gold. But data sources grew in scale and in and variety, so mere ‘information’ got […]

At this day and age, we measure lots of things to facilitate decision making. In principle, this is better than not measuring; however, the translation from […]

Philip Kotler is by many regarded as the ‘founding father’ of marketing. The key concept in the Kotlerian school is differentiation. Although the empirical evidence that […]

Today, most brands measure most of their commercial efforts. Most of these measurements end up in dashboards or reports. Dashboards are usually straightforward and do what […]