One of the most widely used marketing tools is segmentation. Segmentation seems, at first sight, self-evident: people differ in their behaviour and preferences. It has, however, […]
One of the most widely used marketing tools is segmentation. Segmentation seems, at first sight, self-evident: people differ in their behaviour and preferences. It has, however, […]
One of the most widely used marketing tools is segmentation. Segmentation seems, at first sight, self-evident: people differ in their behaviour and preferences, so you should […]
Data visualisations often need a lot of thinking or explanation before you really understand them. They are like sudoku puzzles: some hints are given, but you […]