The profession formerly known as marketing research (Robert Ossenbruggen) Back in the days, marketing researchers researched the market. The profession was conveniently called ‘marketing research’. Today, […]
Discussions about the contribution of marketing research to the broader business are as old as the discipline itself. The sentiment in these discussions is usually the […]
In the last couple of weeks, the blogosphere has exploded with brands and self-acclaimed experts giving advice how to deal with the corona crisis. One of […]
