July 27, 2017
Published by Wiemer Snijders at July 27, 2017
Categories

Marketing is out of touch with reality. How can we fix it?

The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with […]
Do you like it?0
Read more
April 25, 2017
Published by Robert Van Ossenbruggen at April 25, 2017
Categories

Getting real about segmentation

Segmentation is one of those self-evident marketing instruments: just about any brand has it in its toolbox. Last year, segmenting (and consequently, narrow targeting) was suddenly […]
Do you like it?0
Read more
January 30, 2016
Published by Wiemer Snijders at January 30, 2016
Categories

May the force be with you

It’s the year 1615. Imagine a man living in England. The chances are that he works as a farmer or so-called ‘husbandman’ and rents a little […]
Do you like it?0
Read more
January 12, 2016
Published by Wiemer Snijders at January 12, 2016
Categories

When purpose becomes a problem

There is a new buzz phrase in the boardroom, and it is ‘purposeful positioning’. Purposeful positioning is a perfect example of how some people just can’t […]
Do you like it?0
Read more
Prev page
1234567891011
Next page