January 15, 2021

Interview Wiemer Snijders Werbung & Verkaufen – Screenforce Days

November 23, 2020

DEBATE – Do insight professionals deliver more new insights….should they?

The profession formerly known as marketing research (Robert Ossenbruggen) Back in the days, marketing researchers researched the market. The profession was conveniently called ‘marketing research’. Today, […]
September 3, 2020

The state of the research industry: from stacking bricks to building a house

Discussions about the contribution of marketing research to the broader business are as old as the discipline itself. The sentiment in these discussions is usually the […]
April 9, 2020

Keeping up your advertising budget in time of crisis: be aware of the shaky evidence

In the last couple of weeks, the blogosphere has exploded with brands and self-acclaimed experts giving advice how to deal with the corona crisis. One of […]