July 27, 2017

Marketing is out of touch with reality. How can we fix it?

The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with […]
January 12, 2016

When purpose becomes a problem

There is a new buzz phrase in the boardroom, and it is ‘purposeful positioning’. Purposeful positioning is a perfect example of how some people just can’t […]
November 25, 2013

Innovation & You: the pay-off that won’t pay off

21 november 2013 | MarketingTribune | door Wiemer Snijders Met een originele en goed uitgevoerde pr-campagne lanceerde Philips onlangs zijn nieuwe logo en slogan. Philips is […]
March 15, 2013

Dreams of Differentiation: Why Setting Yourself Apart Will Set You Back

15 maart 2013 | door Wiemer Snijders Differentiation is supposed to be ‘the cornerstone of marketing’ and vital for your brand’s success. This presentation will show […]