π¬π§DEBATE β Do insight professionals deliver more new insightsβ¦.should they?READ MORERobert Van Ossenbruggen Nov 23, 2020
π³π±Ook weer eens toe aan een lekkere game changer?READ MORERobert Van Ossenbruggen Nov 4, 2020
π¬π§The state of the research industry: from stacking bricks to building a houseREAD MORERobert Van Ossenbruggen Sep 3, 2020
π¬π§Keeping up your advertising budget in time of crisis: be aware of the shaky evidenceREAD MORERobert Van Ossenbruggen Apr 9, 2020
π¬π§Data driven marketing: how to avoid the dead-end roadsREAD MORERobert Van Ossenbruggen Feb 19, 2020
π¬π§Segmentation pitfalls part 3: the βfixed entityβ-fallacyREAD MORERobert Van Ossenbruggen Apr 18, 2019
π¬π§Segmentation pitfalls part 2: the heavy buyer fallacyREAD MORERobert Van Ossenbruggen Mar 26, 2019
π¬π§Segmentation pitfalls part 1: the exaggeration fallacyREAD MORERobert Van Ossenbruggen Mar 18, 2019
π¬π§You had me at hello part I: creating better data visualisationsREAD MORERobert Van Ossenbruggen Sep 10, 2018
π¬π§You had me at hello part II: identifying patterns in your dataREAD MORERobert Van Ossenbruggen Sep 10, 2018
π¬π§Ritson, Sharp & brand perception: some arguments to cool down a bitREAD MORERobert Van Ossenbruggen Aug 20, 2018
π¬π§Data driven decision making: fifty shades of grayREAD MORERobert Van Ossenbruggen Apr 19, 2018
π¬π§Why the obsession with βinsightsβ leads marketers astrayREAD MORERobert Van Ossenbruggen Mar 6, 2018
π¬π§Why βfact based marketingβ leads marketers astrayREAD MORERobert Van Ossenbruggen Jan 29, 2018
π¬π§Why the obsession with differentiation leads marketers astrayREAD MORERobert Van Ossenbruggen Oct 10, 2017
π³π±Religie als merkstrategie: ik gelΓ³Γ³f dat het werkt!READ MORERobert Van Ossenbruggen Sep 4, 2017
π¬π§Is this normal?! (Or: Byron Sharp for dummies)READ MORERobert Van Ossenbruggen Aug 30, 2017
π³π±Data zonder duiding, richting en context zijn volstrekt betekenisloosREAD MORERobert Van Ossenbruggen May 23, 2017