🇬🇧DEBATE – Do insight professionals deliver more new insights….should they?READ MORERobert Van Ossenbruggen Nov 23, 2020
🇬🇧The state of the research industry: from stacking bricks to building a houseREAD MORERobert Van Ossenbruggen Sep 3, 2020
🇬🇧Keeping up your advertising budget in time of crisis: be aware of the shaky evidenceREAD MORERobert Van Ossenbruggen Apr 9, 2020
🇬🇧Data driven marketing: how to avoid the dead-end roadsREAD MORERobert Van Ossenbruggen Feb 19, 2020
🇬🇧Segmentation pitfalls part 3: the ‘fixed entity’-fallacyREAD MORERobert Van Ossenbruggen Apr 18, 2019
🇬🇧Segmentation pitfalls part 2: the heavy buyer fallacyREAD MORERobert Van Ossenbruggen Mar 26, 2019
🇬🇧Segmentation pitfalls part 1: the exaggeration fallacyREAD MORERobert Van Ossenbruggen Mar 18, 2019
🇬🇧You had me at hello part I: creating better data visualisationsREAD MORERobert Van Ossenbruggen Sep 10, 2018
🇬🇧You had me at hello part II: identifying patterns in your dataREAD MORERobert Van Ossenbruggen Sep 10, 2018
🇬🇧Ritson, Sharp & brand perception: some arguments to cool down a bitREAD MORERobert Van Ossenbruggen Aug 20, 2018
🇬🇧Why the obsession with ‘insights’ leads marketers astrayREAD MORERobert Van Ossenbruggen Mar 6, 2018
🇬🇧Why the obsession with differentiation leads marketers astrayREAD MORERobert Van Ossenbruggen Oct 10, 2017
🇳🇱Data zonder duiding, richting en context zijn volstrekt betekenisloosREAD MORERobert Van Ossenbruggen May 23, 2017
