Robert van Ossenbruggen
We are proud to be affiliated to the renowned Ehrenberg-Bass Institute for Marketing, led by Professor Byron Sharp.
The Institute and its team have been making exciting discoveries about how marketing really works, how buyers behave and how brands grow for the last 30 years. Their book “How Brands Grow” is an international bestseller.
Their work is distinguished by:
- Big practical discoveries
- Marketing laws that have held for decades
- Simple, trustworthy, qualified findings – with major implications for managers
- A passion for scientific research, with an agenda led by industry needs
Please visit their website, marketingscience.info for more information.