We help create, capture and sustain value

We are a consulting firm that supports clients through research, analysis and coaching to develop effective, evidence-based marketing and commercial strategies to grow their brands.

We keep it simple.

We live with the need to balance volume and profitability, the short and long game, every day. We bring an outside-in perspective to create, capture and sustain value so that you can expand your choices for better and more sustainable commercial success.

Our results or learn more about who we are

What we do


Areas in which we support our clients

Direction

Diagnose true challenges

Identify key users, now and in the future
Routes to the consumer – channels and customers
Achievable goals, building commercial resilience

Execution

Plans and Tactics

Mental and physical availability
Design, visibility & reach
Effective delivery
Revenue management
Pack-price architecture
Price & promotions optimisation

Capabilities

Customised coaching

Brand growth & buyer behaviour
Value and Price, the key to profit growth
Selling
Commercial conduct –how to capture and sustain value for the business
Brand analytics
Key customer and intermediary management
 
Seminars | Workshops | Work-with | Coaching

Research

Intelligence & Insight

Relative Value and Price diagnostics
Category dynamics
Brand tracking – buyer behaviour, usage, distinctive assets, mental availability
Continuous data (scan and panel)
Ad hoc surveys with global reach