Who We Are
We are a team that brings decades of experience in consumer goods and services as managers and consultants. Our focus is on building capability and problem-solving, working with clients so that development is well-established to continue benefiting the business.
Henry Coates
Partner, UK
Henry brings 40+ years of cpg brand and customer marketing with a frequent focus on pricing and value capture. His experience spans Ambient and Chilled Grocery, Beer/Liquor, Snack foods, Industrial and Automotive B2B. He has consistently applied Ehrenberg’s findings to simplify and focus for profitable growth.
Henry is a Partner and based in the UK.
Martin Perkin
Partner, UK
Martin has 20 years’ experience in FMCG roles to Sales Director and CEO level followed by 20 years of consulting on commercial change. He works with clients from strategy to execution at speed with a keen eye for operational simplicity.
Martin is a Partner and based in the UK.
Wiemer Snijders
Partner, The Netherlands
Wiemer comes from 15+ years in consulting and advertising. He is very focused on applying evidence-based knowledge for effectiveness of client marketing investments.
Wiemer is a regular speaker at conferences and guest lecturer at three business schools. His bestseller Eat Your Greens was cited one of the top marketing books for 2018/2019.
Wiemer is a Partner and based in the Netherlands.
If you wish to book Wiemer for speaking appearances, please contact him directly.
Mark Cichon
Partner, Czech Republic
Mark’s work began in advertising as a brand strategist followed by gum portfolio management at Wrigley and confectionary marketing lead at Mars. He now works with organisations, agencies and marketers to build knowledge and capability to apply evidence-based principles to daily practice. Mark studied Management and Marketing as with Byron Sharp at the University of South Australia.
Mark is a Partner and based in the Czech Republic.
Robert van Ossenbruggen
Associate, The Netherlands
Robert is a marketing & intelligence consultant and trainer of 20 years standing. His background is in psychology, methodology and marketing, Robert helps clients bridge the gap between data and decision making. This means making sense of metrics, improving KPI frameworks, making data models commercially useful.
Robert teaches marketing & intelligence at several business schools and writes about how to improve use of data in commercial decision-making. He is based in the Netherlands.
Joakim Vars Nilsen
Associate, Norway
Joakim Vars Nilsen has built sales for national and international brands for over 25 years at brand owners and agency side. He brings a strong record of driving for results and is winner of national and international awards.
Joakim has founded two media companies, is a keynote speaker and author of industry articles. He is one of the founders of NSB Marketing Best Practice, based in Norway, and an Associate of The Commercial Works.
Julius Støback
Associate, Norway
Julius Einan Støback brings over 20 years experience of brand building for global telco Telenor, Norwegian Air in Europe, Asia, North-America and as a consultant for Hurtigruten, Orkla, Hydro, Opera and others. His work spans brand and comms strategy, tracking, measuring mental availability and brand assets. Julius is one of the founders of NSB Marketing Best Practice, based in Norway, and an Associate of The Commercial Works.
Andrew Jepson
Associate, Australia
Andrew is a Chartered Accountant with over 20 years professional and commercial experience in consumer and industrial goods, property, retail and hospitality. He specialises in shaping sales and marketing-led opportunities into sustainable profitable initiatives.
Andrew also delivers training, coaching and mentoring to accountants wanting to broaden their contribution and become successful partners to commercial managers. Andrew is an Associate and based in Australia.
Our Clients
Our client work ranges over classical consumer goods – fresh and packaged food, beverage of every sort, non-foods, personal and home care, insurance, banks, fashion, travel, confectionery, snack and convenience foods and industrial services.