What We Think
- Know the difference between simplistic, complex and simple, and keep it simple.
- Sales, Marketing, Finance and Operations are a joint enterprise. Keeping alignment takes continuous effort.
- Most businesses do many things well, but neglected gaps can hole the ship.
- We are all a lot more dependent on our light buyers than we might assume and none of our buyers care or think much about us
- Learn from and apply what Andrew Ehrenberg and the Ehrenberg-Bass Institute teach about patterns of choice along with good work from many other researchers and practitioners.
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