What We Do
The Commercial Works is a consulting partnership
We bring long experience in commercial roles and consulting to bear alongside contemporary evidence to build profitable branded business in consumer and industrial goods and services.
We work with clients across Europe, Asia, North America and Australasia to identify and focus on the vital few levers that will enable our clients to reach the next level of performance.
Our Focus
Buyer Behaviour
The patterns of choice and what they mean for profitable growth
Keynotes and Executive Briefings
(30 mins – 4 hours)
Masterclasses and Deep Dives
(2 hour – 2 days)
Fully customised capability building programmes
(1-6 months)
Situation in-Market
Bring outside eyes: where you are, what’s working, what needs attention
Brand Diagnostic
Benchmark Mental Availability, Physical Availability and Value Capture –One time or as brand/business tracking.
Competitive Structure and Conduct
How your market and its brands play and what it means for competing profitably.
Identify Full Potential and action to realise it
What could we achieve and how?
Action for Growth
Within the reality of your business
Brand Plan for Profitable Growth
Simple, achievable.
Range Optimisation
For penetration and efficiency
Selling Stories
The message to customers
Traction in-market
Bringing it all together with an emphasis on practical pace
The Wheel of Growth:
Drive Choice > Deliver and Capture Value > Grow Profitably
If you want to know more about how this simple, evidence-based tool can help your business, please get in touch.
‘Be well-known, be easy to find and buy, be thought worth it’ was originally coined by Andrew Ehrenberg. The concepts of Mental Availability and Physical Availability were identified by Byron Sharp and colleagues at The Ehrenberg-Bass Institute.