The Wheel of Growth
Drive Choice, Charge a fair Price, Grow Profitably
‘Be well-known, be easy to find and buy, be thought worth it’ was originally coined by Andrew Ehrenberg.
The concepts of Mental Availability and Physical Availability were identified by Byron Sharp and colleagues at The Ehrenberg-Bass Institute.
This is a simple model that drives the capabilities, activities and measures we should apply to influence choice to our business and brand, and capture best possible value in-market.
The Volume/Price balance to adopt depends on market and company context. The High Road is attractive and for most, the Low Road is tempting. We can help make and that balance for profitable volume growth.
To Get Started
The patterns of choice and what they mean for profitable growth
1 hour Executive briefing
Typically up to 8 people, your premises
2 week’s notice
No charge
If you want to know more about what we do and how we can help your business, click below.