Clients and what they say about our work
"Best workshop I’ve seen this year. I left with a fresh new perspective on research analysis. Highly recommended!"
"Superb eye-openers. Clear insights that force me to look differently at the realities of marketing."
"Really awesome! Even with 20 years of marketing experience under my belt, I learnt a lot."
"I thought I understood all this but now I do properly."
"You laid the table for a big step up in profits."
"They elaborate passionately on why loyalty programmes don’t work as intended."
Some of Our Results
Spirits and Wines, UK
A deep study of brand pricing – positioning, promotion conduct and range structure, drives pricing changes to increase profits by 35% YoY.
Convenience Foods, UK
Continuing Sales and Marketing strategy and execution capability partner supporting double-digit growth over 5 years.
Multi-category Food client, Nordics
Engaged to deliver deeper dive knowledge and capability build on Laws of Growth business-wide with a particular focus on range optimisation in key categories.
Beers Wines and Spirits, Australasia
‘Buyer Behaviour for Profitable Growth’ workshops for Marketing, Sales and Finance builds a shared perspective, focusing on the whole market/lighter buyers and sets up for subsequent profit growth.
Leading Leisure brand, UK
Simplified the price structure to deliver greater perceived fairness and competitiveness to subscribers and capture a 7% revenue increase.
Personal Care, UK
The brand needed to quickly understand the structure of it’s market. We applied buying behaviour tests, including Duplication of Purchase, NBD and key brand health measures to provide a base for a volume growth strategy and planning the marketing programme.
Homecare and Nutrition, Central Europe
Over 4 years of co-operation with a top 10 consumer goods client across 6 CE markets, we delivered capability building workshops around the Wheel of Growth and its key penetration drivers. This was supported by diagnostic process and tools, benchmarking brand performance against penetration KPI’s and continuing coaching focused on execution and measurement.
Chocolate confectionery, Greater Europe
Delivered capability workshop demonstrating key buyer behaviour patterns, their implications and the Wheel of Growth tools for profitable growth – mental & physical availability and value capture. Applied panel and company data to demonstrate the key patterns and performance of the brand vs competitors in numerous markets.
Global media strategy agency, Czech Republic
Trained this agency team on the levers of Wheel of Growth, primarily focussing on mental availability metrics and strategies. Show how media can drive penetration via reach, brand distinctiveness and balancing brand and performance investment.
The Wheel of Growth:
Drive Choice > Deliver and Capture Value > Grow Profitably
If you want to know more about how this simple, evidence-based tool can help your business, please get in touch.
‘Be well-known, be easy to find and buy, be thought worth it’ was originally coined by Andrew Ehrenberg. The concepts of Mental Availability and Physical Availability were identified by Byron Sharp and colleagues at The Ehrenberg-Bass Institute.