January 2, 2014

Commercial Conduct: we all experience the consequences, leaders think ahead.

                            The sum of your conduct as a business is how your strategy […]
June 14, 2013

Price Increases – the secret ingredients

We have been involved in probably well over a hundred price increases over our careers – as line  managers, directors, CEOs and advisors and we, like […]
March 15, 2013

Dreams of Differentiation: Why Setting Yourself Apart Will Set You Back

15 maart 2013 | door Wiemer Snijders Differentiation is supposed to be ‘the cornerstone of marketing’ and vital for your brand’s success. This presentation will show […]
April 11, 2012

NPS: je raadt het je klanten niet aan

11 april 2012 | MarketingTribune | door Wiemer Snijders Er zijn door de tijd heen nogal wat inspanningen verricht om te achterhalen wat nu het succes […]