April 9, 2020

Keeping up your advertising budget in time of crisis: be aware of the shaky evidence

In the last couple of weeks, the blogosphere has exploded with brands and self-acclaimed experts giving advice how to deal with the corona crisis. One of […]
February 19, 2020

Data driven marketing: how to avoid the dead-end roads

Data and metrics are more important than ever for commercial decision making. But some areas within the field decrease marketing effectiveness. It’s time to rethink how […]
January 20, 2020

Why ‘research’​ leads marketers astray

Forrester just released a new report called How Customer Experience Drives Business Growth, 2019. In a nutshell, the study claims to be able to calculate the financial […]
May 13, 2019

Read and learn with the mind of the Fox

It’s impossible to keep up with the loads of articles and posts passing by on your newsletters and social media feeds. What do you pick out […]