The profession formerly known as marketing research (Robert Ossenbruggen) Back in the days, marketing researchers researched the market. The profession was conveniently called ‘marketing research’. Today, […]
Ik moet u iets bekennen. Ik stond vroeger met regelmaat te raaskallen over game changers. Over de veelbelovende toekomst van dingen als neuromarketing, sensors en user generated content. […]
