Robert Van Ossenbruggen
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March 6, 2018
Published by Robert Van Ossenbruggen at March 6, 2018
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Back in the old days, when data was scarce, information was gold. But data sources grew in scale and in and variety, so mere ‘information’ got […]
January 29, 2018
Published by Robert Van Ossenbruggen at January 29, 2018
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At this day and age, we measure lots of things to facilitate decision making. In principle, this is better than not measuring; however, the translation from […]
January 16, 2018
Published by Robert Van Ossenbruggen at January 16, 2018
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‘Goudeerlijk Boerenmaisbrood’ van Jumbo won onlangs het Gouden Windei, de prijs voor het meest misleidende product van het jaar. Voor wie het gemist heeft: de naam […]
October 10, 2017
Published by Robert Van Ossenbruggen at October 10, 2017
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Philip Kotler is by many regarded as the ‘founding father’ of marketing. The key concept in the Kotlerian school is differentiation. Although the empirical evidence that […]